From Categories to Categorization

Discover the fascinating world of market categorization in "From Categories to Categorization" by Rodolphe Durrand, published by Emerald Publishing Limited in 2020. This insightful volume features contributions from some of the leading scholars in the field, exploring categorization as both a cognitive and social process. With 416 pages of in-depth analysis, the book delves into the intricate connections between the actors involved, their specific actions, the entities being categorized, and the contextual factors that influence these activities. Ideal for those interested in organizational behavior and market dynamics, this paperback edition promises to enrich your understanding of how categorization shapes our perceptions and interactions in the marketplace. Don't miss the opportunity to enhance your knowledge with this essential resource!