Follow the Fossils

Discover the innovative approach to science education in "Follow the Fossils" by Samantha B. Ocon, published by Cambridge University Press in 2021. This insightful book explores the use of Instagram as a dynamic platform for science learning, focusing on paleontology. Through a detailed case study, Ocon presents a year-long analysis of 455 posts and 139 stories, showcasing the effectiveness of social media in informal science education. With 75 pages of engaging content, this paperback offers valuable metrics and insights for educators, researchers, and anyone interested in the intersection of social media and science. Join Ocon on this enlightening journey and learn how to leverage digital platforms to inspire a love for paleontology and science in general.