Feeling Canadian

Discover the essence of Canadian identity in "Feeling Canadian" by Joe, published by Wilfrid Laurier University Press in 2011. This engaging paperback explores the fascinating intersection of television, affect, and consumption in shaping national practices. Through the lens of a memorable beer advertisement, featuring an everyman in a plaid shirt proclaiming, “My name is Joe, and I AM Canadian!”, the book delves into how such moments resonate deeply within the cultural fabric of Canada. With 192 insightful pages, "Feeling Canadian" invites readers to reflect on the powerful role of media in constructing a sense of belonging and national pride. Perfect for anyone interested in Canadian culture, media studies, or the sociology of identity, this book is a must-read for those looking to understand the nuances of what it means to be Canadian.