Fashion Marketing Communications

Discover the essentials of the fashion industry with Fashion Marketing Communications by Gaynor Lea-Greenwood. Published in 2012, this comprehensive textbook is the first of its kind in the UK, offering an international perspective that reflects the dynamic global market for fashion. With 224 pages of insightful content, this book delves into the vast clothing industry, valued at an impressive GBP 35 billion annually in the UK and continuously expanding.

Gaynor Lea-Greenwood expertly covers key topics such as fashion design, merchandising, and marketing strategies tailored for the textile industry. Whether you are a student, industry professional, or simply passionate about fashion, this book is an invaluable resource for understanding the intricate communications that drive the fashion market. Enhance your knowledge and stay ahead in the ever-evolving world of fashion with this essential guide.