Fabricating Consumers

Discover the profound impact of the sewing machine on global capitalism in Fabricating Consumers by Andrew Gordon. Published by the University of California Press in 2011, this enlightening hardback spans 304 pages and explores the transformative journey of the sewing machine, particularly in Japan. Gordon meticulously examines how this revolutionary tool not only altered fashion but also reshaped daily life, class structures, and the role of women in society. Dive into the intricate relationship between technology and culture as you uncover how the sewing machine became a pivotal force in consumerism and modernity. Perfect for readers interested in the history of the clothing trade and the evolution of consumer habits, Fabricating Consumers is an essential addition to your bookshelf.