Everything's Coming Up Profits

Discover the fascinating world of corporate entertainment in "Everything's Coming Up Profits" by the talented authors at Blast Books. This captivating hardback, published in 2013, spans 252 pages and explores the unique phenomenon of American businesses commissioning extravagant, Broadway-style musical shows from the 1950s to the 1980s. Designed exclusively for employees, these imaginative productions aimed to invigorate, motivate, and educate the sales force on selling everything from tractors to typewriters, bathtubs, insurance, soda, and air-conditioners. Delve into this intriguing narrative that reveals how these unlikely performances shaped the corporate landscape and boosted morale in the workplace. Ideal for readers interested in business history, marketing strategies, and the intersection of art and commerce, "Everything's Coming Up Profits" is a must-read for anyone looking to understand the creative approaches companies took to engage their teams.