• Book cover of: Evaluating Public Communication. By: Jim Macnamara

Evaluating Public Communication

Jim Macnamara

€188,94
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Autorius Jim Macnamara
Kalba Anglų k.
Leidimo metai 2017 m.
Puslapių skč. 392 psl.
Viršelis Kietas viršelis
ISBN 9781138228573

Evaluating Public Communication

Evaluating Public Communication presents an integrated approach to campaign evaluation, drawing on public relations and advertising practice and research, as well as specialist expertise from different fields of communication.

Book cover of: Evaluating Public Communication. By: Jim Macnamara

Evaluating Public Communication

€188,94
€188,94 €195,25