Ethics, Social Responsibility and Sustainability in Marketing

Explore the transformative ideas in Ethics, Social Responsibility and Sustainability in Marketing by Ipek Altinbasak-Farina, published by Springer Verlag in 2020. This insightful book delves into the emerging concept of societal marketing in the 21st century, emphasizing the importance of meeting the needs of target audiences while promoting the overall well-being of society. With 279 pages of expert analysis, Altinbasak-Farina challenges traditional views on corporate ethics and social responsibility, illustrating how these elements have become crucial to effective business strategies today. This edition, released in 2019, is a must-read for marketers, business leaders, and students who aim to understand the integral role of ethics and sustainability in modern marketing practices. Enhance your knowledge and stay ahead in the ever-evolving landscape of marketing with this essential resource.