Essentials of Business Analytics

Discover the transformative power of data with Essentials of Business Analytics by Bhimasankaram Pochiraju. Published by Springer International Publishing AG in 2019, this groundbreaking volume spans an impressive 980 pages and serves as an essential textbook for comprehensive business analytics programs.

In this first edition, the book is meticulously divided into two parts. Part A delves into the essential tools utilized by business analysts, providing readers with a solid foundation in analytics methodologies. Part B takes it a step further, showcasing how these tools can be effectively applied to build models that address real-world business challenges.

Whether you are a student, educator, or professional looking to enhance your analytical skills, Essentials of Business Analytics is your go-to resource for mastering the art of data-driven decision-making.