Entrepreneurial Marketing

Discover the transformative power of marketing in the entrepreneurial landscape with Entrepreneurial Marketing by Ian Chaston. Published by Bloomsbury Publishing PLC in 2015, this comprehensive paperback edition spans 400 pages and offers a fresh perspective on innovative marketing strategies tailored for businesses of all sizes, from large corporations to small and medium enterprises (SMEs).

As one of the pioneering texts in the field, the second edition of Entrepreneurial Marketing revisits and expands upon the essential concepts that drive successful enterprises. Ian Chaston expertly marries marketing principles with entrepreneurial insights, providing readers with practical tools and strategies to thrive in today’s competitive market. Whether you're an entrepreneur, a marketing professional, or a student, this book is an invaluable resource for understanding the dynamic interplay between marketing and entrepreneurship.