Entrepreneurial Marketing and International New Ventures

Discover the innovative world of entrepreneurial marketing with Entrepreneurial Marketing and International New Ventures by Izabela Kowalik. Published by Taylor & Francis Ltd in 2022, this insightful paperback delves into the concept of entrepreneurial marketing (EM) within the expansive field of international entrepreneurship. Spanning 208 pages, this book offers a comprehensive exploration of how EM strategies can be effectively employed by new ventures to navigate the complexities of global markets. Ideal for entrepreneurs, scholars, and business professionals alike, Kowalik's work provides valuable insights and practical approaches to harnessing marketing techniques in an international context. Enhance your understanding of entrepreneurial marketing and elevate your business strategy with this essential read.