Encouraging Sustainable Behavior

Discover the compelling insights in Encouraging Sustainable Behavior by Hans C. M. Van Trijp, published by Taylor & Francis Ltd in 2013. This thought-provoking book spans 262 pages, merging diverse scientific disciplines and theoretical perspectives to explore the complex motivations behind consumer behavior towards sustainability. Van Trijp delves into the various dimensions of the self that contribute to the attitude-behavior gap, offering readers a comprehensive understanding of how to foster sustainable consumption. Whether you're a researcher, a student, or simply passionate about sustainable development, this book provides valuable knowledge and practical implications for encouraging eco-friendly consumer choices. Enhance your understanding of consumer behavior and sustainability with this essential read.