Electronic Marketing

Discover the dynamic world of digital commerce with Electronic Marketing by John O'Connor. Published by Pearson Education Limited in 2003, this comprehensive paperback spans 456 pages and offers a thorough overview of electronic marketing strategies essential for the 21st century. Ideal for both students and professionals who are familiar with fundamental marketing principles, this book delves into crucial topics such as Relationship Marketing and Customer Relationship Management (CRM). It also features a dedicated chapter on enhancing Sales Force Effectiveness, ensuring you stay ahead in the fast-evolving landscape of e-commerce. Equip yourself with the knowledge and skills needed to thrive in today's digital marketplace with this invaluable resource.