Electronic Customer Relationship Management

Discover the transformative power of electronic customer relationship management (eCRM) in Jerry Fjermestad's insightful book, Electronic Customer Relationship Management. Published by Taylor & Francis Ltd in 2016, this comprehensive guide spans 224 pages and offers a thorough survey of information systems research in the eCRM domain.

Fjermestad presents a series of frameworks derived from real-world cases and applications, making complex concepts accessible. Each chapter adopts a collaborative approach that transcends traditional analytical and operational viewpoints, emphasizing the crucial integration of eCRM with other enterprise information systems. This book is an essential resource for professionals seeking to enhance customer relations through innovative management information systems.

Elevate your understanding of eCRM and its applications with this valuable addition to your professional library.