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Crisis Casebook, Lessons in Crisis Management from the World’s Leading Brands

Edward Segal

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Autorius Edward Segal
Leidėjas John Murray Press
Leidimo metai 2025 m.
Puslapių skč. 320 psl.
ISBN 9781399822381

Crisis Casebook, Lessons in Crisis Management from the World’s Leading Brands

Discover invaluable insights in "Crisis Casebook, Lessons in Crisis Management from the World’s Leading Brands" by Edward Segal. Scheduled for release in 2025, this compelling book spans 320 pages and offers a fascinating collection of crisis management case studies. Dive into the strategies employed by some of the world’s most prominent brands, including industry giants like Elon Musk and Amazon, as well as cultural icons such as Taylor Swift and the British Royal Family. Segal expertly analyzes their responses to various crises, providing readers with essential lessons and practical takeaways. Whether you are a business leader, marketer, or simply interested in crisis management, this book serves as a crucial resource for understanding how to navigate challenging situations effectively. Don't miss the opportunity to learn from the best and enhance your crisis management skills with this engaging and informative read.

Crisis Casebook, Lessons in Crisis Management from the World’s Leading Brands 9781399822381 Edward Segal

Crisis Casebook, Lessons in Crisis Ma...

Normaali hinta €29,44
Myyntihinta €29,44 Normaali hinta €31,24