Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo

Discover the intricate dynamics of social media and corporate identity in "Discursive Constructions of Corporate Identities by Chinese Banks on Sina Weibo" by Wei Feng. Published by Springer Verlag in 2018, this insightful paperback explores how Chinese corporations shape their identities through engaging interactions with followers on social media platforms. With 152 pages of in-depth analysis, the book delves into the collaborative nature of corporate identity formation, emphasizing the role of followers in co-creating these identities during firm-follower interactions. This softcover reprint of the original 1st edition from 2017 is essential for anyone interested in the intersection of social media and corporate communication, providing valuable insights into the unique practices of Chinese banks. Enhance your understanding of modern corporate strategies with this compelling read.