Digital Technology in Service Encounters

Explore the transformative impact of modern technology on the service industry with Digital Technology in Service Encounters by Sonja Christ-Brendemühl. Published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2022, this insightful paperback spans 271 pages and delves into how digital advancements are reshaping the dynamics of human interaction within service encounters.

As businesses navigate the complexities of integrating technology, this book provides a critical examination of the balance between human touch and digital solutions. Discover the challenges and opportunities that arise as firms adapt to a rapidly evolving landscape, making this essential reading for professionals in the service sector.

Whether you are a business leader, researcher, or student, Digital Technology in Service Encounters offers valuable insights that will enhance your understanding of the future of service delivery.