Digital Marketing Fundamentals

Explore the essential concepts of digital marketing with Digital Marketing Fundamentals by Taylor & Francis Ltd. This comprehensive guide, published in 2025, spans an impressive 602 pages and is now in its 3rd edition. Ideal for both beginners and seasoned professionals, this book delves into the entire marketing process, blending academic theory with practical techniques and media insights. With its easy-to-read format and numerous international examples, Digital Marketing Fundamentals offers valuable knowledge that has made it a standard reference in the Netherlands. Elevate your understanding of digital marketing and stay ahead in this dynamic field by adding this essential resource to your collection today!