Design Works
Discover the transformative power of design in business with Design Works by Heather M. A. Fraser. Published by University of Toronto Press in 2019, this insightful guide spans 277 pages and serves as a vital resource for leaders eager to foster innovation within their organizations.
Fraser expertly combines strategic thinking with design principles, offering valuable frameworks and inspiring stories that illustrate how Business Design can drive enterprise innovation. Whether you are in a corporate setting, a startup, or any type of organization, this book equips you with practical tools to enhance value creation and navigate the complexities of modern business challenges.
Unlock your organization's potential and lead with confidence by integrating design-inspired practices into your strategy with Design Works.