Customer Relationship Management

Discover the essential insights into Customer Relationship Management with the latest edition by Gerhard Raab, published by Taylor & Francis Ltd in 2024. This comprehensive guide spans 214 pages, blending marketing and relationship theory with practical advice tailored for both students and professionals.

In "Customer Relationship Management," Raab illustrates how leading companies leverage innovative techniques such as customer orientation, retention strategies, global relationship management, and performance management to enhance their CRM practices. This book not only emphasizes the philosophy behind CRM but also its critical significance in today's competitive landscape.

Whether you're a student aiming to deepen your understanding or a practitioner looking to implement effective CRM strategies, this book is an invaluable resource that will equip you with the knowledge and tools necessary for success in the realm of customer relations.