Explores the benefits to the firm of a globally integrated approach to customer relationship management. This book integrates the topics of knowledge management, total quality management, and relationship marketing with the goal of explaining the benefits of CRM for internationally active firms.
Customer Relationship Management
Normaali hinta
€188,94
Myyntihinta
€188,94
Normaali hinta
€195,25
Yksikköhinta/ per
Valinnan valitseminen johtaa koko sivun päivitykseen.
