Current Research on Gender Issues in Advertising

Explore the groundbreaking insights in Current Research on Gender Issues in Advertising by Yorgos C. Zotos, published by Taylor & Francis Ltd in 2020. This compelling 146-page paperback delves into the complex landscape of gender stereotypes in advertising, offering a critical analysis of attitudes towards sex and nudity, the portrayal of women in decorative roles, and the evolving roles of both women and men in the advertising industry. The book also provides valuable perspectives from those who design ad campaigns, making it an essential read for marketers, advertisers, and anyone interested in the intersection of gender and media. Originally published as a special issue of the International Journal of Advertising, this work is a vital contribution to understanding contemporary advertising practices and their societal implications.