Current Research on Gender Issues in Advertising

Discover the groundbreaking insights in Current Research on Gender Issues in Advertising by Yorgos Zotos, published by Taylor & Francis Inc in 2018. This engaging hardback edition spans 146 pages and delves into the complexities of gender stereotypes in advertising. The book critically examines attitudes towards sex and nudity, the portrayal of women in decorative roles, and the evolving dynamics of gender representation in the advertising landscape. Additionally, it provides valuable perspectives from those who design ad campaigns, making it a must-read for marketers, advertisers, and scholars alike. Enhance your understanding of gender issues in advertising with this essential resource, originally published as a special issue of the International Journal of Advertising.