Cultural Tourism Research Methods

Explore the dynamic field of cultural tourism with Cultural Tourism Research Methods by Greg Richards, published by CABI Publishing in 2012. This comprehensive guide spans 248 pages and delves into both qualitative and quantitative research methodologies tailored specifically for cultural tourism.

Richards offers an in-depth examination of various research techniques, including surveys, mystery tourist visits, visitor tracking, collage, researcher-created video, photo-based interviews, and ethnographic approaches. Each method is thoroughly discussed and evaluated, providing valuable insights for researchers and practitioners alike.

Whether you're a seasoned researcher or new to the field, this book serves as an essential resource for understanding how to effectively conduct cultural tourism research. Enhance your knowledge and skills with this informative guide that bridges theory and practical application in the vibrant world of heritage tourism.