Creative Selection

Discover the fascinating journey behind Apple's innovative design process in Creative Selection by Ken Kocienda. Published by Pan Macmillan in 2018, this captivating paperback spans 304 pages and offers a unique insight into the golden age of Steve Jobs. Kocienda, a key player in the development of groundbreaking Apple products, shares his firsthand experiences and the creative strategies that fueled the company's success. This book is a must-read for anyone interested in design, technology, and the inner workings of one of the most influential companies in the world. Dive into the world of creativity and innovation that defined an era and learn how great ideas are transformed into reality.