Creating Valuable Business Strategies

Discover the essential guide to strategic business planning with Creating Valuable Business Strategies by Shiv Sahai Mathur and Shiv S Mathur. Published by Taylor & Francis Ltd in 2007, this insightful paperback spans 264 pages, offering a pragmatic framework for setting a clear strategic direction. The authors focus on how to select the right markets to contest and the importance of individual offerings in shaping effective strategies. By understanding that customer choices regarding these offerings are fundamental to a company's financial success, this book equips business leaders with the tools they need to thrive in today's competitive landscape. Ideal for professionals in business and economics, Creating Valuable Business Strategies is a must-have resource for anyone looking to enhance their management techniques and strategic planning skills.