Corporate Public Affairs

Discover the essential insights into the world of corporate public affairs with Corporate Public Affairs by Otto Lerbinger. Published by Taylor & Francis Inc in 2005, this comprehensive paperback spans 496 pages and delves into the growing significance of public affairs within organizations. Lerbinger highlights how corporations are increasingly creating dedicated public affairs roles, often integrated into their public relations departments, to effectively navigate the complexities of the sociopolitical landscape. This book is a crucial resource for professionals in business communication and public relations, offering valuable perspectives on political activity and the social responsibility of businesses. Equip yourself with the knowledge to understand and manage the challenges faced by corporations today.