Contemporary Marketing and Consumer Behaviour in Sustainable Tourism

Discover the essential insights into modern consumer behavior and marketing strategies with Contemporary Marketing and Consumer Behaviour in Sustainable Tourism by Maria Palazzo. Published by Taylor & Francis Ltd in 2024, this hardback edition spans 228 pages, making it a comprehensive resource for both students and professionals in the field. This book delves into the dynamic relationship between sustainability and tourism, providing a thorough analysis of contemporary marketing practices. Gain a deeper understanding of how consumer behavior is evolving in response to sustainable tourism trends. Perfect for anyone looking to enhance their knowledge in commerce and marketing within the tourism sector, this book is a must-have for your collection. Explore the intersection of sustainability and consumerism with this authoritative guide.