Contemporary Issues in Sports Marketing

Discover the dynamic world of sports marketing with Contemporary Issues in Sports Marketing by Argyro Elisavet Manoli. Set to be published in 2025 by Taylor & Francis Ltd, this hardback edition spans 126 pages and delves into the most pressing topics shaping the sports marketing landscape today.

This insightful book presents a collection of chapters originally featured in a special issue of the Journal of Strategic Marketing, making it a valuable resource for professionals and academics alike. It highlights emerging trends and challenges in the thriving sports industry, encouraging readers to engage with the latest developments and strategies in sports marketing.

Whether you're a marketing professional, a sports enthusiast, or a student, Contemporary Issues in Sports Marketing offers essential insights that will enhance your understanding of this rapidly evolving field. Don't miss the opportunity to explore the future of sports marketing!