Consumerology

Discover the fascinating world of consumer behavior with the updated and revised second edition of Consumerology by the esteemed John Murray Press. Published in 2013 and spanning 240 pages, this insightful book delves into the psychological tactics employed by retailers to influence our purchasing decisions. Uncover the myriad tricks and psychological games that high street shops use to manipulate consumers into buying products they may not truly desire. With cutting-edge behavioral science at its core, Consumerology reveals how our habits can be altered in profound ways. Whether you're a marketer, a business owner, or simply curious about the psychology of shopping, this book offers invaluable insights into the art of consumer manipulation. Don't miss the chance to enhance your understanding of the retail landscape—grab your copy today!