Consumer Identities

Discover the compelling insights in Consumer Identities by Candice Roberts, published in 2019 by Intellect. This thought-provoking edited collection delves into the concept of agency, examining the evolution of consumer roles and activities from the pre-internet era to the potential futures that lie ahead. With 240 pages of rich content, this hardback edition invites readers to reflect on how consumer identities have transformed over time and the implications for society. Whether you're a student of sociology, marketing, or simply curious about the dynamics of consumer behavior, this book offers valuable perspectives that are both engaging and informative. Enhance your understanding of consumer culture and its impact on our lives with this essential read.