Consumer Behavior and Culture

Discover the fascinating interplay between consumer behavior and culture in Consumer Behavior and Culture by Marieke K. de Mooij. Published by SAGE Publications Inc in 2003, this insightful hardback edition spans 360 pages, offering a deep dive into the myths of global marketing. De Mooij expertly examines the concept of culture and its various models, providing empirical evidence of both convergence and divergence in consumer behavior across different societies.

This book delves into the psychological and sociological aspects that influence human behavior, using these insights to explain how culture shapes consumer choices. Ideal for students and professionals in marketing, advertising, and cross-cultural studies, Consumer Behavior and Culture is an essential resource for understanding the complexities of consumer dynamics in a global marketplace.