Competitive Strategy for Media Firms

Name: Competitive Strategy for Media Firms
Brand: Sylvia M. Chan-Olmsted
SKU: 9780805848120
Price: 187.94 EUR
Availability: InStock

Sylvia M. Chan-Olmsted

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Autorius Sylvia M. Chan-Olmsted

Žanras Business strategy, Media, information & communication industries, Business & Economics, Technology & Industrial Arts, Business/Economics, Marketing - Research, Mass Media - General, Radio, Performing Arts / Mass Media, General, Brand name products, Branding (Marketing), Broadcasting, Management

Leidėjas Taylor & Francis Inc

Leidimo metai 2005 m.

Puslapių skč. 256 psl.

Viršelis Kietas viršelis

ISBN 9780805848120

Competitive Strategy for Media Firms

Competitive Strategy for Media Firms introduces the concepts and analytical frameworks of strategic and brand management, and illustrates how they can be adapted according to the characteristics of distinct media products. Working from the premise

Competitive Strategy for Media Firms

€187,94

€187,94 €193,75

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