Competitive Intelligence, Analysis and Strategy

Unlock the secrets to gaining a sustainable competitive edge with Competitive Intelligence, Analysis and Strategy by Taylor & Francis Ltd. Published in 2012, this insightful hardback edition spans 246 pages, offering a deep dive into the art of leveraging your organization's unique intangible assets. This book expertly addresses how to utilize explicit, implicit, acquired, and derived knowledge to not only achieve but also maintain an unparalleled competitive advantage. Originally published as two special issues of the Journal of Strategic Marketing, this work is essential for anyone looking to enhance their strategic marketing acumen. Perfect for business leaders, marketers, and strategists alike, this book serves as a valuable resource in understanding the complexities of competitive intelligence. Don't miss the opportunity to elevate your organization’s strategy with this comprehensive guide.