Communication Research in the Big Data Era

Discover the transformative insights in Communication Research in the Big Data Era by Xiaoqun Zhang, published by Bloomsbury Publishing Plc in 2024. This essential hardback edition, spanning 208 pages, equips communication researchers with the vital knowledge of machine learning and artificial intelligence in today's digital media landscape. As big data continues to reshape communication practices, understanding these technologies is no longer optional but essential. This book offers foundational techniques and strategies to empower researchers to effectively harness ML and AI at the intersection of communication and data science. Elevate your research and stay ahead in the rapidly evolving field of communication with this indispensable resource.