Business of Choice

Discover the power of choice in marketing with the second edition of Business of Choice by Matthew Willcox. Published by Emerald Publishing Limited in 2020, this insightful book spans 312 pages and delves into the intricate science behind influencing consumer decisions. Willcox, a seasoned expert and consultant, synthesizes the findings of thousands of behavioral scientists and practitioners to offer you actionable strategies for enhancing your marketing and brand efforts. This essential read is perfect for marketers, brand managers, and business strategists looking to deepen their understanding of consumer behavior and apply these insights to their own practices. Transform your approach to marketing with Business of Choice, and unlock the secrets to making impactful choices that resonate with your audience.