British Car Advertising of the 1960s

Discover the captivating world of automotive advertising in the 1960s with British Car Advertising of the 1960s by Heon Stevenson. Published by McFarland & Co Inc in 2016, this comprehensive paperback spans an impressive 429 pages and delves into the diverse types and trends of advertisements from both domestic car manufacturers and importers. The book is structured into three main sections: “Family Marques,” “Luxury and Sporting Marques,” and “Imported Marques,” offering a detailed exploration of the era's automotive landscape. Additionally, twelve informative appendices enrich the content, covering various topics such as the value of the pound from 1958 to 1970 and insights into the advertising agencies used by car manufacturers and importers. Perfect for car enthusiasts and advertising aficionados alike, this book provides a nostalgic glimpse into the vibrant advertising strategies that shaped the British automobile industry during this dynamic decade.