Brands, Geographical Origin, and the Global Economy

Discover the compelling insights of Brands, Geographical Origin, and the Global Economy by David M. Higgins, published by Cambridge University Press in 2018. This hardback edition spans 344 pages and presents an interdisciplinary history of the movement to secure international protection for indications of geographic origin, including the significance of 'Made in …' slogans.

Ideal for students and professionals alike, this book delves into the intersections of business and economic history, geography, legal history, and marketing. It provides a thorough understanding of how geographic branding influences the global economy and the implications for consumers and businesses. Enhance your knowledge of this critical area of study with Higgins' expert analysis and engaging writing style.