Branding Masculinity

Discover the groundbreaking insights of Branding Masculinity by Elizabeth C. Hirschman, published by Taylor & Francis Ltd in 2016. This compelling research book, spanning 108 pages, explores the cultural foundations of masculinity in America. Through engaging interviews and analysis, Hirschman uncovers what modern American men perceive as masculine beliefs, attitudes, behaviors, and possessions.

As the first of its kind, Branding Masculinity invites readers to understand the complexities of masculinity in contemporary society. This essential read not only challenges traditional notions of manhood but also provides a fresh perspective on how men navigate their identities in today's world. Perfect for those interested in marketing, gender studies, and cultural analysis, this book is a must-have for anyone looking to deepen their understanding of masculinity and its branding in American culture.