Brand and Myth

Discover the intriguing world of branding in "Brand and Myth" by Stefan Waller, set to be published by Springer-Verlag Berlin and Heidelberg GmbH & Co. KG in 2025. This insightful paperback explores the multifaceted relationship between brands and consumer perception, bridging the gap between business administration, marketing, and design. With 112 pages of engaging content, Waller invites readers to rethink their understanding of brands, moving beyond traditional boundaries and expertise. Whether you're a marketing professional, a design enthusiast, or simply curious about the power of branding, this book offers valuable insights into how brands influence our lives and culture. Don't miss the chance to delve into this essential read that promises to reshape your perspective on branding.