Big Ideas in Public Relations Research and Practice

Discover the cutting-edge insights in "Big Ideas in Public Relations Research and Practice," authored by Finn Frandsen and published by Emerald Publishing Limited in 2019. This engaging volume, spanning 216 pages, compiles significant contributions from the 2018 congress of the European Public Relations Education and Research Association (EUPRERA). It delves into the challenges faced in communication and management, presenting innovative ideas and findings from contemporary research in corporate communication. Ideal for scholars, practitioners, and anyone interested in the evolving landscape of public relations, this book offers a comprehensive analysis that bridges theory and practice. Enhance your understanding of the dynamic field of public relations with this essential resource.