Beyond the Horse Race

Discover the insights of John Zogby, one of America's leading pollsters, in his compelling new book, Beyond the Horse Race. Published by Bloomsbury Publishing Plc in 2024, this hardback edition spans 176 pages and serves as an essential guide to understanding the intricate world of polling and public opinion. Zogby draws on four decades of experience, illustrating his points with real-life examples from pivotal political races. He skillfully navigates the landscape of polling, revealing the common pitfalls and successes that have shaped public perception. Whether you're a political enthusiast or simply curious about how polls influence our understanding of democracy, Zogby's expertise will enlighten and engage you. Don’t miss this opportunity to gain a deeper appreciation for the power of polling in shaping political narratives.