B2B Customer Engagement Strategy

Discover the essential guide to B2B customer engagement with B2B Customer Engagement Strategy by Daniel D. Prior. Published by Springer International Publishing AG in 2023, this comprehensive textbook spans 226 pages and is designed for students and professionals alike.

In this first edition, Prior delves into the critical components of customer engagement strategy within B2B markets. He emphasizes the importance of developing a robust customer engagement capability, which encompasses four key sub-capabilities: customer journey management, customer relationship management, customer communications, and data analytics and insights.

Equip yourself with the knowledge and strategies needed to thrive in today's competitive landscape. Whether you're a student or a seasoned professional, this book is a must-have resource for mastering customer engagement in B2B settings.