As Heard on TV: Popular Music in Advertising

Name: As Heard on TV: Popular Music in Advertising
Brand: Bethany Klein
SKU: 9780754666653
Price: 176.00 EUR
Availability: InStock

Ashgate Popular and Folk Music Series

€176,00 €223,52

Mukaan Bethany Klein

Pristatymas gali užtrukti 2-3 sav.

Nopea toimitus

178 psl.

2009 m.

Kietas viršelis

Viivakoodi: 9780754666653

Kuvaus

Through an analysis of press coverage and interviews with musicians, and licensing managers, this title considers the industrial changes that have provided a foundation for the increased use of popular music in advertising, and explores the critical issues and debates surrounding media alliances that blur cultural ambitions with commercial goals.

Näytä yksityiskohtaiset tiedot

As Heard on TV: Popular Music in Advertising

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