Artificial Intelligence in Marketing

Discover the transformative power of technology in marketing with Artificial Intelligence in Marketing by Naresh K. Malhotra, published by Emerald Publishing Limited in 2023. This insightful hardback edition spans 344 pages and delves into the dynamic relationship between marketing and the evolving landscape of Artificial Intelligence (AI).

In this compelling work, leading scholars examine how AI is not only reshaping marketing strategies but also influencing consumer behavior. By broadening the marketing concept, this book aims to make a positive impact on the world, pushing the boundaries of traditional marketing practices.

Whether you are a marketing professional, a student, or simply interested in the intersection of technology and marketing, Malhotra's exploration offers valuable insights into the future of the industry. Don't miss your chance to stay ahead in this rapidly changing field!