Applying Social Cognition to Consumer-Focused Strategy

Discover the fascinating intersection of social cognition and consumer behavior in Applying Social Cognition to Consumer-Focused Strategy by Frank R. Kardes. Published by Taylor & Francis Ltd in 2015, this insightful paperback spans 416 pages and delves into how social cognition influences advertising and consumer psychology.

This edited volume offers a comprehensive exploration of key topics such as models of persuasion, the relationship between attitudes and behaviors, judgment and inference, cognitive representation, and decision-making processes. Perfect for marketers, advertisers, and anyone interested in understanding the psychological underpinnings of consumer behavior, this book serves as an essential resource for developing effective consumer-focused strategies.

Enhance your knowledge of how cognitive factors shape consumer choices and improve your marketing strategies with this authoritative guide.