Applying Partial Least Squares in Tourism and Hospitality Research

Discover the innovative world of Partial Least Squares (PLS) analysis in "Applying Partial Least Squares in Tourism and Hospitality Research" by Faizan Ali. Published by Emerald Publishing Limited in 2018, this insightful hardback book spans 264 pages and delves into the critical applications of PLS in the hospitality and tourism sectors.

The book is structured into ten comprehensive chapters, each discussing essential aspects of advanced PLS analysis. Readers will benefit from the latest guidelines and improvements in the use of PLS-PM, alongside a variety of focused topics that enhance understanding and practical application. This resource is perfect for researchers, practitioners, and students eager to deepen their knowledge in the hospitality industry.

Enhance your research skills and stay ahead in the dynamic fields of tourism and hospitality with this essential guide!