Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing

Discover the essential insights in "Antitrust in Data Driven Markets & Legal Framework for Influencers, Native Advertising and Control over the Use of AI in Marketing" by Bruce Kilpatrick. Published by Springer International Publishing AG in 2022, this comprehensive hardback edition spans 457 pages and presents a unique comparative perspective on critical issues in competition law, intellectual property, and unfair competition law.

With contributions from a diverse range of jurisdictions, this book is crafted by both practitioners and academics, making it an invaluable resource for anyone interested in the intersection of personal data usage and legal frameworks. Delve into the complexities of modern marketing practices, including influencer strategies and native advertising, while understanding the regulatory landscape governing AI in marketing. This book is a must-read for legal professionals, marketers, and scholars alike, seeking to navigate the evolving challenges in data-driven markets.