AI Strategy for Sales and Marketing

Discover the transformative power of artificial intelligence with AI Strategy for Sales and Marketing by Katie King. This insightful book, published by Kogan Page Ltd in 2025, spans 304 pages and is now available in its 2nd Revised edition. King expertly guides you through the process of implementing a cohesive AI strategy that seamlessly integrates your marketing, sales, and customer experience efforts. By leveraging the insights within, you can achieve and maintain a competitive edge in today's fast-paced business landscape. Whether you're a seasoned professional or new to the field, this book provides the tools and knowledge necessary to harness AI effectively. Elevate your business strategy and stay ahead of the curve with this essential read.