Aging Consumer

Discover the insights of consumer behavior in "Aging Consumer: Perspectives from Psychology and Marketing," 2nd edition by Aimee Leigh Drolet. Published by Taylor & Francis Ltd in 2020, this comprehensive volume spans 380 pages, delving into the intricate relationship between aging and consumer behavior. This edition not only reviews existing knowledge but also highlights significant gaps in research, paving the way for future exploration in this vital field. Whether you're a student, researcher, or industry professional, this book offers valuable perspectives that will enrich your understanding of how age influences marketing strategies and consumer choices. Enhance your library with this essential read that addresses the evolving dynamics of the aging consumer market.